From FB to LinkedIn: The Essential How-To for Sharing Posts

Sharing your content across multiple platforms is crucial for maximizing your reach and engagement. But what about Facebook posts? Can you share them on LinkedIn, a platform known for its professional audience? The answer is a resounding yes! This blog post will guide you through the process of sharing your Facebook post to LinkedIn, ensuring your valuable content reaches a wider audience.

Why Share Your Facebook Post to LinkedIn?

While Facebook and LinkedIn serve distinct purposes, there are situations where sharing your Facebook post on LinkedIn can be beneficial:

• Reaching a Professional Audience: If your Facebook post contains valuable industry insights, professional advice, or thought leadership content, sharing it on LinkedIn allows you to reach a more targeted audience of professionals in your field.
• Amplifying Your Reach: Sharing your content on multiple platforms increases its visibility and potential for engagement. A Facebook post shared on LinkedIn might attract new followers and generate discussion within your professional network.
• Cross-Platform Consistency: Sharing your content across platforms strengthens your brand identity and reinforces your presence in the digital landscape.

Understanding the Limitations

While sharing Facebook posts on LinkedIn is possible, it’s important to understand the limitations:

• No Direct Sharing: Unlike some other social media platforms, LinkedIn doesn’t offer a native “Share from Facebook” feature.
• Content Adaptation: You’ll need to adapt your Facebook post for LinkedIn’s professional context. This might involve adjusting the tone, language, and visuals to resonate with a professional audience.
• Engagement Differences: The engagement patterns on Facebook and LinkedIn differ significantly. Expect different types of interactions and responses on each platform.

Method 1: Manual Sharing

The most direct method for sharing your Facebook post on LinkedIn is manual sharing. This involves copying and pasting the content and adapting it for the LinkedIn audience.

1. Open Your Facebook Post: Navigate to the Facebook post you want to share on LinkedIn.
2. Copy the Content: Highlight and copy the text of your Facebook post. You can also copy any relevant images or videos.
3. Access LinkedIn: Open your LinkedIn profile and navigate to the “Share an update” section.
4. Paste and Adapt: Paste the copied content into the LinkedIn update box.
5. Edit for LinkedIn: Carefully edit the content, adjusting the tone, language, and visuals to align with LinkedIn’s professional context. Consider adding a brief introduction explaining why you’re sharing this content on LinkedIn.
6. Add Relevant Hashtags: Include relevant hashtags to categorize your post and increase its discoverability.
7. Publish Your Post: Click the “Post” button to share your Facebook post on LinkedIn.

Method 2: Using Third-Party Tools

Several third-party tools can help you streamline the process of sharing your Facebook posts on LinkedIn. These tools often offer features like automatic posting, content scheduling, and analytics.

1. Select a Tool: Choose a reputable third-party tool like Hootsuite, Buffer, or SproutSocial.
2. Connect Your Accounts: Connect your Facebook and LinkedIn accounts to the chosen tool.
3. Configure Sharing Settings: Configure the tool to automatically share your Facebook posts on LinkedIn, specifying the desired frequency and content filtering.
4. Monitor and Adjust: Regularly monitor the performance of your shared posts and adjust your sharing strategy based on the results.

Optimizing Your Facebook Post for LinkedIn

Sharing your Facebook post on LinkedIn isn‘t just about copying and pasting. You need to optimize the content for a professional audience.

• Tone and Language: Ensure your language is formal and professional. Avoid slang, jargon, or casual language that might not be appropriate for LinkedIn.
• Visuals: Choose high-quality images or videos that are relevant to your professional audience. Avoid using personal photos or casual visuals that might not resonate with your LinkedIn connections.
• Target Audience: Consider your LinkedIn audience and tailor your content to their interests and needs.
• Call to Action: Include a clear call to action that encourages your LinkedIn audience to engage with your content, such as leaving a comment, sharing their thoughts, or visiting your website.

Beyond the Post: Engaging with Your Audience

Sharing your Facebook post on LinkedIn is just the first step. To maximize your reach and engagement, you need to actively interact with your audience.

• Respond to Comments: Take the time to respond to comments and questions on your LinkedIn post. Engage in meaningful conversations and build relationships with your professional network.
• Share Relevant Content: Continue sharing valuable content on LinkedIn, fostering your professional presence and building a reputation as a thought leader in your field.
• Network and Connect: Utilize LinkedIn’s networking features to connect with professionals in your industry and expand your reach.

Success Stories and Best Practices

Many individuals and businesses have achieved success sharing Facebook posts on LinkedIn. Here are some best practices:

• Focus on Value: Share content that provides value to your professional audience, such as industry insights, practical tips, or thought-provoking ideas.
• Keep it Concise: Keep your LinkedIn posts concise and to the point, avoiding lengthy or overly promotional content.
• Use Relevant Hashtags: Utilize relevant hashtags to categorize your post and make it discoverable by a wider audience.

The Future of Cross-Platform Sharing

As social media evolves, we can expect to see more sophisticated tools and features for cross-platform sharing. This will make it easier for users to share content across different platforms while optimizing it for each audience.

Final Thoughts: Sharing More Than Just Content

Sharing your Facebook post on LinkedIn is not just about expanding your reach; it’s about building a stronger professional presence. By adapting your content and engaging with your audience, you can leverage the power of both platforms to achieve your business and career goals.

Basics You Wanted To Know

Q1: Can I share a Facebook post on LinkedIn if it’s not related to my work?

A: While it’s not ideal to share purely personal content on LinkedIn, you can share a Facebook post that aligns with your professional interests or brand identity, even if it’s not directly related to your work. For example, if you’re a marketing professional and you share a Facebook post about a recent marketing campaign, it’s acceptable to share it on LinkedIn as well. However, avoid sharing content that is irrelevant to your professional network or that might be perceived as unprofessional.

Q2: What if my Facebook post contains a video? Can I share it on LinkedIn?

A: Yes, you can share a video from your Facebook post on LinkedIn. However, ensure the video is relevant to your professional audience and aligns with LinkedIn’s content guidelines. You might need to adjust the video’s description or add a brief introduction to explain its relevance to your LinkedIn connections.

Q3: How often should I share Facebook posts on LinkedIn?

A: There’s no one-size-fits-all answer to this question. The frequency of sharing should depend on the type of content you’re sharing, your target audience, and your overall content strategy. It’s essential to avoid overwhelming your LinkedIn connections with too many Facebook posts. A good starting point is to share one or two Facebook posts per week on LinkedIn, adjusting the frequency based on your audience’s engagement.

Q4: Are there any tools specifically designed for sharing Facebook posts on LinkedIn?

A: While there aren’t tools specifically designed for sharing Facebook posts on LinkedIn, several social media management tools, like Hootsuite, Buffer, and SproutSocial, allow you to schedule and share content across multiple platforms, including Facebook and LinkedIn. These tools often offer features like content scheduling, analytics, and social listening, which can help you manage your social media presence and optimize your content sharing strategy.