How to Skyrocket Your Instagram Story Views: The Ultimate Guide

Instagram Stories have become a powerful tool for connecting with your audience, boosting engagement, and showcasing your brand’s personality. One of the most popular and interactive story formats is the “This or That” poll. This simple yet effective format can spark conversations, collect valuable insights, and keep your followers entertained. But how do you create a compelling “This or That” story that truly resonates with your audience?

The Power of “This or That” Stories

The beauty of “This or That” lies in its simplicity and relatability. It’s a format that encourages participation, making your followers feel like they’re part of a conversation. By presenting two choices, you create a fun and engaging way to:

• Gauge audience preferences: Understand what your followers like, dislike, and gravitate towards.
• Spark conversations: Encourage interaction and generate comments, furthering audience engagement.
• Create a sense of community: Foster a shared experience and create a feeling of belonging among your followers.
• Boost brand awareness: Make your brand more memorable and relatable through interactive content.

Choosing the Right “This or That” Questions

The success of your “This or That” story hinges on the questions you ask. Here are some tips for crafting engaging questions:

• Relate to your audience: Choose topics that are relevant to your followers’ interests, lifestyle, and values.
• Think about your brand: Align the questions with your brand’s personality, values, and offerings.
• Keep it simple and clear: Avoid complicated questions that might confuse your audience.
• Be creative and fun: Don’t be afraid to experiment with unique and quirky questions.
• Use humor: A little humor can go a long way in engaging your audience.

Utilizing the “This or That” Sticker

Instagram offers a dedicated “This or That” sticker that makes creating polls incredibly easy. Here’s how to use it:

1. Create a new story: Open the Instagram app and tap on your profile picture to create a new story.
2. Add a photo or video: Choose a photo or video that complements your question.
3. Add the “This or That” sticker: Tap on the sticker icon and select the “This or That” sticker.
4. Enter your options: Type in your two choices in the designated fields.
5. Customize the sticker: Adjust the size, color, and font of the sticker to match your story’s aesthetic.
6. Share your story: Once you’re satisfied, tap on the “Share” button to publish your story.

Beyond the Basic Sticker: Getting Creative

While the “This or That” sticker is convenient, you can elevate your stories by thinking beyond the basic format. Here are some creative ideas:

• Use multiple stickers: Combine the “This or That” sticker with other interactive stickers like “Quiz” or “Question” to create more engaging content.
• Add text overlays: Use text overlays to provide context, add humor, or highlight key points.
• Use GIFs and animations: Spice up your stories by adding GIFs or animated stickers to make them more visually appealing.
• Create custom graphics: Design your own “This or That” graphics using Canva or other design tools for a more personalized touch.

Analyzing Your “This or That” Results

After posting your story, don’t forget to check the results. The insights you gain can be invaluable for understanding your audience and tailoring future content.

• See which option won: This can tell you what your audience prefers, dislikes, or gravitates towards.
• View the number of votes: Understand how many people participated in your poll.
• Check comments and reactions: See what your followers are saying about your questions and options.

Beyond “This or That”: Other Interactive Formats

While “This or That” is a popular choice, Instagram offers a range of interactive story formats to keep your audience engaged.

• Quiz: Test your followers’ knowledge with fun and engaging quizzes.
• Question: Ask direct questions to your audience and encourage them to share their thoughts and opinions.
• Poll: Ask multiple-choice questions to gather insights about your audience’s preferences.
• Countdown: Create excitement and anticipation for upcoming events or launches.

Final Thoughts: Mastering the Art of Engagement

“This or That” stories are a fantastic way to boost engagement, understand your audience, and create a sense of community. By choosing relevant questions, utilizing the “This or That” sticker creatively, and analyzing your results, you can unlock the full potential of this interactive format. Remember, the key is to be authentic, engaging, and have fun!

Frequently Asked Questions

1. How often should I post “This or That” stories?

There’s no magic number. Experiment with different posting frequencies to see what works best for your audience. Consider posting once or twice a week to maintain engagement without overwhelming your followers.

2. What if my “This or That” options are too similar?

Aim for options that are distinct enough to create a clear choice for your audience. If they’re too similar, it might make it harder for people to decide and participate.

3. How can I make my “This or That” stories more visually appealing?

Use high-quality images and videos, experiment with different fonts and colors, and add creative elements like GIFs, animations, and text overlays.

4. What if my “This or That” story doesn‘t get a lot of engagement?

Don’t be discouraged! Keep experimenting with different questions and formats to find what resonates with your audience. Analyze your results and adjust your strategy accordingly.

5. Can I use “This or That” stories for business purposes?

Absolutely! “This or That” stories can be a great way to promote products or services, gather feedback, and spark conversations about your brand. Just make sure to align the questions with your brand’s values and offerings.